posted on 1 April, 2014 by Trilogy

AUSTIN, TX, April 1, 2014 – Trilogy SmartLeads, a premium online auto leads company, has joined forces with MINI USA. The announcement was made today by Michael Richards, President of Trilogy Automotive.

Trilogy SmartLeads provides the automotive industry with the most comprehensive Enterprise Lead Management System (ELMS) along with the highest lead closing rates, unmatched transparency and best in class customer satisfaction.

“This is a perfect partnership,” said Richards. “The MINI is an automotive enthusiast favorite – from college students to grandparents and executives. It is also known for its extremely high resale value. Trilogy will support the brand’s rapid growth efforts by connecting true in market shoppers with local MINI franchised dealers.”

The Trilogy ELMS system routes all online and offline lead types through our patented Buyer Intention Engine that measures consumers’ intent to purchase.  All leads are scored, prioritized, validated, appended and where necessary treated before being distributed to the dealer’s CRM.  Trilogy is the only supplier that rejects/accepts 3rd Party leads in real-time using its patented scoring model.

“Our customers are very tech savvy and we know that many of them begin their journey to becoming a MINI owner online, either via smartphone, tablet or desktop, said Silvia Villaverde, Department Head – CRM, MINI USA. “It is very important to us that we implement the right tools to capture this information and provide our dealers with promising leads and high quality traffic to help them generate new sales.”

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 119 MINI passenger car dealers in 38 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of seven unique vehicles. Journalist notes: Media information about MINI and its products is available to journalists on-line at Consumer information about MINI products is available via the internet at:

About Trilogy Automotive
For over two decades, Trilogy has been revolutionizing the automotive industry through a combination of relentless innovation and a commitment to customer success. Trilogy Automotive’s patented technology solutions range from custom and client driven to turnkey configuration, design and lead management systems, and have powered leading automotive companies such as Ford, GM, Nissan, Chrysler, Toyota, Hyundai, Kia, Volvo, Jaguar and AutoNation. A division of Trilogy Inc., the business has the benefit and resources of one of the world’s largest privately held software companies. Learn more at