TRILOGY AUTOMOTIVE LAUNCHES INNOVATIVE BUSINESS INTELLIGENCE TECHNOLOGY FOR ALL NEW LUXURY BRAND – GENESIS

posted on 19 September, 2017 by Aaron Parsons

TRILOGY AUTOMOTIVE LAUNCHES INNOVATIVE BUSINESS INTELLIGENCE TECHNOLOGY FOR ALL NEW LUXURY BRAND – GENESIS

AUSTIN, TX, September 13, 2017 – Trilogy Automotive announced today that it has entered into an agreement with Genesis to leverage its SmartAnalytics technology. The partnership brings SmartAnalytics, a proven cloud-based business intelligence and advanced reporting solution for the automotive industry, to the forefront for the Genesis Lead Program reporting at both the corporate, region, district and dealer level. This technology provides a comprehensive single source view of key metrics that measure lead effectiveness and sales process performance.

SmartAnalytics offers easy to use dashboards, drillable graphical reports and map views that combine all lead metrics together to form a clear picture of the entire Genesis Lead Program. These program metrics are then made securely available to all Genesis corporate executives and participating dealerships (GPA).

This intuitive analytics tool tracks and highlights actionable sales and lead opportunities that can immediately empower both Genesis and their dealers’ to optimize program performance.

“In today’s fast paced digital world, accessing one analytics tool – agnostic of data sources – that provides a clear picture of lead volume, quality and performance across all sources (OEM, 3rd Party and Dealer) is paramount for today’s automotive marketers.  Generating intuitive and actionable metrics that analyzes lead programs across all sources, how they play together, and ultimately drive incremental dealer traffic and sales is a must-have for today’s marketers.  With our business intelligence tool, automotive marketers can be smarter with their lead generation activities and customer follow-up processes. This data driven approach cuts through the clutter and identifies what is really moving cars and what is not,” stated Greg Gunwall, VP of Product Management.”

“The new SmartAnalytics platform will provide significant insights as we build the brand for Genesis. It will also increase our capabilities to analyze data in a fashion that provides immediate impact on program performance & results that will drive incremental consideration and traffic to our sites and to our dealers’ showrooms” explained Erwin Raphael, General Manager, Genesis.

About Trilogy Automotive
For over two decades, Trilogy has been revolutionizing the automotive industry through a combination of relentless innovation and a commitment to customer success. Trilogy Automotive’s patented technology solutions range from custom and client driven to turnkey configuration, design and lead management systems, and have powered leading automotive companies such as Ford, GM, Nissan, Chrysler, Toyota, Hyundai, Kia, Volvo, Jaguar and AutoNation. A division of Trilogy Inc., the business has the benefit and resources of one of the world’s largest privately held software companies. Learn more at www.trilogy.com.