posted on 12 April, 2015 by Trilogy

SmartAnalytics to transform OEM and auto dealers’ sales and lead performance

AUSTIN, TX, March 23, 2015 – Trilogy Automotive announced today that it has entered into an agreement with Mazda North American Operations (MNAO) to leverage its SmartAnalytics technology. The partnership brings SmartAnalytics, a proven cloud-based business intelligence and advanced reporting solution for the automotive industry, to the forefront for all MDOL Lead Program reporting at both the corporate and dealer level. This technology provides a comprehensive single source view of key metrics that measure lead effectiveness and sales process performance.

SmartAnalytics offers easy to use dashboards, drillable graphical reports and map views that combine all lead metrics together to form a clear picture of the entire MDOL Lead Program. These program metrics are then made securely available to all MNAO corporate executives and participating dealerships.

This intuitive analytics tool tracks and highlights actionable sales and lead opportunities that can immediately empower both MNAO and their dealers’ to optimize program performance.

“In today’s fast paced digital world, accessing one analytics tool – agnostic of data sources – that provides a clear picture of lead volume, quality and performance across all sources (OEM, 3rd Party and Dealer) is paramount for today’s automotive marketers.  Generating intuitive and actionable metrics that analyzes lead programs across all sources, how they play together, and ultimately drive incremental dealer traffic and sales is a must-have for today’s marketers.  With our business intelligence tool, automotive marketers can be smarter with their lead generation activities and customer follow-up processes. This data driven approach cuts through the clutter and identifies what is really moving cars and what is not,” stated Greg Gunwall, Sr. VP of Product Management.”

“The new SmartAnalytics platform will provide significant insights and flexibility not currently available to our field team and dealers to drive performance improvement. It will also increase our capabilities to analyze data in a fashion that provides immediate impact on program performance & results that MNAO has not been able to leverage in the past” explained Derek Lindsey, Retail Digital Marketing, Mazda North American Operations.

About Mazda North America Operations
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B- roll, please visit the online Mazda media center at

About Trilogy Automotive
For over two decades, Trilogy has been revolutionizing the automotive industry through a combination of relentless innovation and a commitment to customer success. Trilogy Automotive’s patented technology solutions range from custom and client driven to turnkey configuration, design and lead management systems, and have powered leading automotive companies such as Ford, GM, Nissan, Chrysler, Toyota, Hyundai, Kia, Volvo, Jaguar and AutoNation. A division of Trilogy Inc., the business has the benefit and resources of one of the world’s largest privately held software companies. Learn more at