SmartAnalytics to transform OEM and auto dealers’ sales and marketing performance
AUSTIN, TX, Jan. 9, 2015 – Trilogy Automotive has entered into an agreement with Hyundai Motor America to leverage its SmartAnalytics technology. This cloud-based business intelligence solution was built from the ground up specifically for the automotive industry. This technology provides a comprehensive single source view of key metrics that measure marketing effectiveness and sales process performance.
SmartAnalytics offers easy to use dashboards, drillable graphical reports and map views that combine all marketing metrics together to form a clear picture of the entire marketing eco-system from beginning to end.
This intuitive analytics tool highlights actionable opportunities that can immediately impact both OEM and auto dealers’ activities to optimize performance.
“Accessing one comprehensive analytics tool – from several data sources – to provide immediate optics into an OEM’s entire marketing activities and downstream dealer sales processes with close loop analytics is a huge game-changer. It will make automotive marketers smarter about their advertising dollars and their customer follow-up processes. This data driven approach cuts through the clutter and identifies what is really moving cars and what is not,” stated Greg Gunwall, Sr. VP of Product Management.
“The dashboard will be a valuable tool for our field team to work with their dealers to drive performance improvement. We were also able to increase the timing of our reporting by moving to digital dashboard” explained Jon Budd, Sr. Group Manager of New Media at Hyundai Motor America.
About Hyundai Motor America
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
About Trilogy Automotive
For over two decades, Trilogy has been revolutionizing the automotive industry through a combination of relentless innovation and a commitment to customer success. Trilogy Automotive’s patented technology solutions range from custom and client driven to turnkey configuration, design and lead management systems, and have powered leading automotive companies such as Ford, GM, Nissan, Chrysler, Toyota, Hyundai, Kia, Volvo, Jaguar and AutoNation. A division of Trilogy Inc., the business has the benefit and resources of one of the world’s largest privately held software companies. Learn more at www.trilogysmartleads.com.