Next Generation CRM Program to revolutionize customer communications and process management for their new premium automotive client
AUSTIN, TX, June 24, 2015 – Trilogy Automotive announced today that it has entered into an agreement with BMW of North America to support the Company’s CRM efforts. The next generation CRM partnership will utilize Trilogy’s proven enterprise software capability to create a cohesive CRM solution that tightly integrates consumer data between BMW NA and its dealers. This project will significantly expand the types of data collected and exchanged between BMW NA and its dealer network. Trilogy will also deploy SmartAnalytics, a real-time cutting-edge reporting and business intelligence tool, to enable customers to further evolve the sales process with actionable metric reporting and analysis.
SmartAnalytics offers easy to use dashboards, drillable graphical reports and map views that combine all marketing data together to form an end-to-end solution that intuitively displays a comprehensive view of all marketing activities. This facilitates better customer interactions and increased brand satisfaction.
“We are privileged to be their partner in this terrific effort and look forward to the positive returns it will generate for customers, dealers and of course for our partner itself,” said Mike Richards, President, Trilogy Automotive.
About Trilogy Automotive
For over two decades, Trilogy has been revolutionizing the automotive industry through a combination of relentless innovation and a commitment to customer success. Trilogy Automotive’s patented technology solutions range from custom and client driven to turnkey configuration, design and lead management systems, and have powered leading automotive companies such as Ford, GM, Nissan, Chrysler, Toyota, Hyundai, Kia, Volvo, Jaguar and AutoNation. A division of Trilogy Inc., the business has the benefit and resources of one of the world’s largest privately held software companies. Learn more at www.trilogy.com.