Accurately measure true consumer demand to optimize vehicle launches.

True Demand

Understand the true demand for a new vehicle or model refresh, before you launch.

Actionable Intelligence

Trilogy’s patented SmartMix product is based on the shopping behavior of tens of thousands of customers, providing actionable intelligence to profitably optimize mix.

Granular Insight

See demand unconstrained by inventory or supply factors. It’s a clear, unadulterated view into what customers really want — by make, model, trim, options and color — even at the regional level.

Millions in Mix Profit

Dozens of OEMs have used SmartMix for their most important launches — yielding $20M in extra mix profit on average.