My name is Tim Burton. I am the General Manager of Glenn Automall. We carry six lines including Nissan, Infiniti, Mitsubishi, GMC, Buick and Hyundai. I am very much involved with the digital elements at our complex. With that said, I can say that Trilogy leads are without comparison. They are truly exceptional, so much so that our salespeople show up early during shifts to lobby our managers for Trilogy leads. I am not embellishing in the slightest. From my position I can say Trilogy is the industry leader, providing leads that lead to sales. And after all, it is all about sales.
In 13 years in the business I have used my fair share of 3rd party lead providers & the Trilogy SmartLeads Program is by far the best. Anyone can generate leads but the quality of the lead is key. The quality of these leads is tremendously higher than any other provider & therefore my closing ratio of 16.6% on Trilogy leads is out the roof compared to other dealers in the Tri-State area. The Trilogy SmartLeads program is the only 3rd Party Lead provider I use & the only one I will ever use. With this program there is no need to have any other “lead” provider. Additionally they never question a “bad lead” – just send it over with the reason & it’s done. No questions. Trilogy has been a great part of our success here at Atlantic Hyundai & for that we thank you.
Internet Sales Manager