Throughout our experience with the Trilogy program, we have experienced a level of customer service we rarely find with other providers. Our business challenges are unique in our market area, and Trilogy’s willingness to adjust their business according to the market is a very fresh change from any other service provider we have worked with. Trilogy’s SmartLeads Portal is easy to use, highly functional, and is easily customized for our ever-adjusting business plans. With three Hyundai franchise locations (and 10 total franchises in one market), the effectiveness of the Trilogy program to provide quality, in market, and contactable leads is unrivaled among any lead provider we have explored.
Jim Click Automotive Team
Holmes Tuttle Ford Lincoln
From a sales perspective, they are thrilled with SmartLeads because the quality of leads they are getting is far higher. We are over 25% (close rate). More leads, more viable leads, more sales…happy employees.
If we think the lead doesn’t work, if we think the lead is a duplicate lead, or low quality lead, they just give us our money back, no questions asked.
Hyundai of New Port Richey
One of the most amazing things to me was the way Trilogy stood behind their product. If the dealer says it wasn’t worthwhile to him, they don’t charge him for it—it’s as simple as that.
Jim Norton Toyota
We would highly recommend the trilogy program as we have had much success with it. From 2,241 leads, we’ve had 425 new sales for Hyundai – a 19% close rate. A key to our success is our BDC answering the leads very quickly usually less than 2 minutes, and having the managers at the showroom get involved by reconfirming the appointments set. The managers introduce themselves, and build rapport to ensure the transition from BDC to showroom manager meet and greet is flawless!
Chris R. Hardick
Business Development Director
Lester Glenn Auto Group
My name is Tim Burton. I am the General Manager of Glenn Automall. We carry six lines including Nissan, Infiniti, Mitsubishi, GMC, Buick and Hyundai. I am very much involved with the digital elements at our complex. With that said, I can say that Trilogy leads are without comparison. They are truly exceptional, so much so that our salespeople show up early during shifts to lobby our managers for Trilogy leads. I am not embellishing in the slightest. From my position I can say Trilogy is the industry leader, providing leads that lead to sales. And after all, it is all about sales.
In 13 years in the business I have used my fair share of 3rd party lead providers & the Trilogy SmartLeads Program is by far the best. Anyone can generate leads but the quality of the lead is key. The quality of these leads is tremendously higher than any other provider & therefore my closing ratio of 16.6% on Trilogy leads is out the roof compared to other dealers in the Tri-State area. The Trilogy SmartLeads program is the only 3rd Party Lead provider I use & the only one I will ever use. With this program there is no need to have any other “lead” provider. Additionally they never question a “bad lead” – just send it over with the reason & it’s done. No questions. Trilogy has been a great part of our success here at Atlantic Hyundai & for that we thank you.
Internet Sales Manager