The Most Innovative Enterprise Lead Management System

Trilogy’s Enterprise Lead Management System (ELMS) delivers the highest closing new and used vehicle leads, unparalleled transparency, and best-in-class customer service.

Our system routes all online and offline lead types through our patented Buyer Intention Engine that measures consumers’ intent to purchase.  All leads are scored, prioritized, validated, appended and where necessary treated before being distributed to the dealer’s CRM.  Trilogy is the only supplier that rejects/accepts 3rd Party leads in real-time using its patented scoring model.


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Trilogy’s certified CRM program guarantees accurate and complete bi-directional CRM data that generates unparalleled Business Intelligence Analytics which are presented through our state of the art Leads Performance Dashboard.  Trilogy’s training programs are optimized through continual analysis of our Business Intelligence data ensuring dealers receive the most progressive training solution.

Our customers recognize our support as the industry’s best.  Trilogy’s Dealer Portal offers convenient self-serve tools to manage every aspect of the lead management program.  Our customer support center is staffed with professionals that understand the automotive business and know how to resolve dealership issues.  Trilogy’s customer support center not only manages inbound calls, but also provides professional outbound one-to-one Dealership consulting.   Additionally, Trilogy offers a complete concierge center to assist dealers by immediately responding to prospect inquiries and by scheduling appointments for customers to visit the dealership.