President, Global Automotive Business

Since 2009, Mike Richards has served as Trilogy’s President of Global Automotive Business. Reporting to Trilogy’s CEO, he is responsible for developing and leading the company’s strategic plan, advancing the company’s mission and objectives, and promoting growth in revenue and profitability.

Mike is a highly respected leader in the automotive industry that has earned numerous accommodations and achievement awards including Top Marketer by Advertising Age. He has more than 30 years of automotive sales and marketing experience and was formerly General Marketing Manager of Ford’s Lincoln Mercury Division and General Sales Manager of Ford’s Customer Service Division. Prior to that, he held several other senior management positions at Ford Motor Company.

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